What Does Business Academia Learn In Order To Teach Other Organisations?

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At Business Academia, our founder and core trainer, Alina Rusu, has more than 15 years of professional experience in Europe, Southeast Asia and the Asia-Pacific. Thanks to her involvement in several Global Project Management teams in Fortune 500 companies, she gained experience in enabling sales growth, a customer centric culture and organisations’ Digital Transformation.  

Business Academia’s vision is to see a better version of ourselves day by day. Inspired and motivated by the benefits we see in sustaining lifelong learning, we position ourselves as collectors of business intelligence tools and exist to support organisations and professionals in the following areas: better understanding of the nature of opportunities ahead, prioritisation, solving the most important business problems and thriving through change.

That is why we are teaching ourselves about what is happening out there, the latest trends and constantly stay in the know. We extract the easiest, most impactful and the best cost saving platforms. We break the information into bite size modules and simplify them for our customers.

These tidbits of know-how are particularly useful for business owners and professionals who want to greatly reduce time and cost and in turn, double their knowledge, innovate new products or strategies, improve existing processes and drive sales turnover with half the time and money spent. 

For example, we will show you the secret sauce of using Tableau with a combination of successful methodologies and techniques to solve business problems, encourage innovation and boost team performance at the same time.


Self learners with Tableau

Analytics is never wrong when it comes to gathering insights within a short period of time. It is the process by which historical data is analyzed using statistical methods. These statistics are then used to convert data into useful information on reports, dashboards and visualizations.  

Tableau is the world’s leader in analytics and naturally the market-leading choice for modern business intelligence. The simple usage and flexible functionality of Tableau makes data easy to understand. Known for taking any kind of data from almost every system, Tableau converts data into actionable insights with speed, accuracy and ease. There is also unparalleled global data community support, making it a highly popular and foolproof tool for anyone to use. 

From customer experience, training objectives to materials distribution and class participation – we take our learners through a well curated journey with the aim of getting answers and discovering impactful insights within a faster period of time. 

The whole learning journey helps both trainers and learners to improve, greatly increasing expertise and competency. It provides impactful insights that drives us to constant innovation and creating fresh, updated strategies and solutions to help our learners at all times.  

Human Design Thinking with Agility and Sprinting 

Today more than ever, companies are turning to innovation to stay ahead of the competition and that is when Human Design Thinking comes into play. At its core, Human Design Thinking is a toolkit used by cross-functional teams or individuals to solve a variety of problems. It consists of 5 phases – Empathize, Define, Ideate, Prototype and Test. 

We are living in an unpredictable world of change where volatility and uncertainty might happen anytime. Think “pandemic” and you get what we mean. That is when Agility comes to the rescue. In 2020, the pandemic has brought digitalization and e-learning to a whole new level. Agility is crucial for Business Continuity Planning so that is why constant innovation and communication are necessary so that in the event of any unforeseen circumstances, companies can still serve customers and meet their needs. 

Sprinting takes the process of Human Design Thinking and condenses it into a short timeline for refinement. They are extremely useful because it helps user-centred teams to tackle design problems. Working with expert insights, prototypes can be tested quickly and the best solutions can be discovered.


Empathy Mapping and Persona

These two are customer experience (CX) tools which share the common objective of helping you to better understand your customers. As the importance of personalised and interactive experiences rises across channels, the ability to leverage these tools is becoming critically important. 

Empathy mapping is a visual representation of how a customer feels and behaves. Traditionally, empathy maps used a simple design where a square is divided into four quadrants with a fictional user in the middle. They are usually built on qualitative information that are gathered from interviews and surveys. 

Persona is an imaginary customer created to represent a larger customer group. These representations are usually derived from a combination of both quantitative and qualitative data. They include demographics, interviews and focus groups. Personas are developed once data is collected and customers divided into main segments. 

Ethnographic Research Automation

Ethnography simply means the study of people in their own environments through the use of methods like participant observation and face to face interviews. 

Nowadays, with modern technology tools, you can gather such data from conducting online surveys and larger amounts of data can be retrieved in a shorter amount of time. This sets you up for easier automation too and with the use of Tableau, gathering useful insights is easy peasy!


Customer Journey Mapping

Also known as user journey mapping, customer journey mapping is the process of creating a customer journey map – a visual story of customers’ interactions with your brand. This process helps businesses to put themselves in their customers’ shoes and see the business from the customers’ perspective. It allows you to gain powerful insights and convert the data into common customer pain points. 

Once all the possible customer touch points have been mapped out, user journeys are then created across all these touch points for each buyer persona. These in turn help to create an interactive and personalized experience for the customer when he/ she comes across your product or service on social media or website. 

The All Powerful Panacea

Overall, business tools help companies to convert data into relevant, accurate and actionable reports as well as insights, thus improving customer satisfaction and business performance. It is a win win solution for both companies and consumers. Staying ahead in the game is no longer a dream but a compulsory and achievable goal. 

Combined with successful methodologies from human design thinking and various techniques like empathy mapping, customer personas and ethnographic research automation etc, we have created a powerful and effective panacea that can be used to solve the most important business problems, generate continual business turnover and boost productivity at the same time. 

Do you wish to gain powerful insights on consumer behaviour, have the agility to tackle business challenges and deploy innovation to boost business turnover in your organization? Write to us at info@businessacademia.co

Business Academia’s Vision 

Our goal is to connect the space between Business Goals, Results and People’s Engagement with consultancy services, tailored experiential workshops and training. We use effective facilitation methods such as Design Thinking to define, together with you, how to engage and motivate people to the desired Change and Action. 
More information @ www.businessacademia.co

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